That Man Behind the Curtain: July 2014

July was a relatively quiet month for us. We were closed to submissions and we didn’t advertise as much, so things slumped off a little. Here’s the numbers.

The Money Aspect

Amounts in parentheses are losses/expenses.

Hosting: ($17.06)
Stories: ($185.00)
Art: ($175.75)
Advertising: ($20.00)
Payment Processing Fees: ($11.93)
Donations: $51.00
Ad Revenue: $0.91
Book Sales: $2.90
Total: ($354.93)
QTD: ($354.93)
YTD: $213.67
All Time: ($7,298.90)

As per usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. I also cover Paypal expenses when paying authors and artists.

With the decreased advertising, there was decreased sales and decreased traffic.

Submissions

Since we were closed to submissions in July, there is nothing to report. Our all time acceptance rate is 53.65%.

Followers

Facebook: 842 (+11)
Twitter: 323 (-7)
Google+: 40 (+0)
Tumblr: 26 (+3)
Mailing List: 18 (+0)
Patreon: 6 (+1)

Traffic

Traffic dropped significantly in July. We had a total of 869 visits. Our traffic consisted of 622 users and 1,487 page views. Our highest daily traffic was 72.

June’s search engine phrase of the month is “how unicorns were created.” Because I love the fact that we continue to get traffic for our unicorn stories.

That’s all for this month.

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