That Man Behind the Curtain: June 2013

Here are some numbers behind the glamorous life of running a zine. We’re doing this later in the month to allow all the disparate reporting sources for book sales to come in.

The Money Aspect

Amounts in parentheses are losses/expenses.

Hosting: ($17.06)
Stories: ($140.00)
Art: ($250.00)
Advertising: ($0.00)
Paypal Fees: ($14.62)
Donations: $0.00
Ad Revenue: $0.41
Book Sales: $3.93
Total: ($417.34)
QTD: ($970.32)
YTD: ($2,135.71)
All Time: ($5,451.96)

As per usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. I also cover Paypal expenses when paying authors and artists.

It was an expensive month, since we put out a quarterly and bought more stories and art just for that. But it’s at least the lowest loss for a quarterly launch month. Alas, this relative success is due to cutting costs on art rather than an increase in revenue.


In June we received 7 submissions, of which we accepted 3. Not our weakest month, but close. A 43% acceptance rate for the month, 55.12% for all time. We’re also reviewing the first draft of our first serial, so that’s pretty fun.

This puts us at enough content to last us through mid-November.


April had a total of 1,054 visits. Our traffic consisted of 730  unique visitors and 1,845 page views. Our highest daily traffic was  99 visits. A continued decrease from last month. We had a slump last summer as well. Perhaps its seasonal?

May’s search engine term for the month is “how much mad scientist paid.” Because I want to believe that this was someone with a serious career goal.

That’s it for numbers today. See y’all next month!

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