That Man Behind the Curtain: October 2012

Another month of the numbers behind the mad science! This month was a little delayed by NaNoWriMo. Sorry!

The Money Aspect

Amounts in parentheses are losses/expenses.

Hosting: ($17.06)
Stories: ($65.00)
Art: ($50.00)
Advertising: ($100.00)
Paypal Fees: ($5.14)
Donations: $0
Ad Revnue: $0.43
Books Sales: $8.81
Total: ($227.96)
YTD: ($2,457.82)
All Time: ($2,563.57)

As per usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them.

Ths month I focused advertising on just Project Wonderful and seemed to do pretty well. Going by just the months that we’ve actually been publishing stuff, this month has been our lowest loss since we started in April.

Submissions

I’ve gotten a little behind on accepting/rejecting stories, so our acceptionce ratio is a little low for this month. It’s not a sign that we’re getting meaner, but just that October was a busy month and I’ve fallen a little behind. November doesn’t look much better.

We’ve received six submissions for our exclusive content in Autumn 2012, one of which was withdrawn. I won’t make any decisions on these till the end of the submission period. This has been a huge spike in our exclusive submissions for non-classifieds. I’m blaming my posting to the PNW Writers group on Facebook.

In terms of regular submissions we received 21, which might be an all time high in terms of regular submissions. However, we’ve so far only accepted 5, which puts our acceptance ratio at 24% for October for an all-time acceptance rate of 55%. We have three stories we haven’t rendered an opinion on, so that may go up.

Traffic

October had a total of 2,386 visits, our biggest month ever. Which is weird, because this wasn’t our best month for ad revenue. Not that I even know if it’s worth noting that we made 43 cents instead of 55. Our traffic consisted of 1849 unique visitors and 3,992 page views. Our highest daily traffic was 245, which was when I launched the latest special call for submissions. .

This month we had darkmarkets.com come up as a source of traffic. It’s always fun to see people coming from somewhere new.

October’s “Search of the Month” is “i stole a tied up dog”.

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