Tag Archives: Behind the Scenes

We had a few new marketing experiments in July. How well did it work out? Well, let’s look at numbers. The Money Aspect Amounts in parentheses are losses/expenses. Web Resources: (-$17.06) Stories: (-$180.00) Art: (-$741.85) Advertising: (-$1,661.59) Processing Fees: (-$22.38) … Continue reading →

There were a lot of expenses in June, as we paid a bunch of creators for their contributions to Battling in All Her Finery and have started to do some different things with marketing. Let’s look at how we measured … Continue reading →

May was mostly focused on finishing review of submissions for Battling in All Her Finery and getting the Summer 2018 quarterly together. Otherwise it was a pretty slow month in many ways. The Money Aspect Amounts in parentheses are losses/expenses. … Continue reading →

April involved the extension of our submission period for Battling in All Her Finery. Backer surveys have continued to trickle in, and some revenue has come with it. Also we’ve seen an increase in our Patreon support. The Money Aspect … Continue reading →

In March, we recovered from our Kickstarter and began accepting submissions for the anthology. Funds cleared for the Kickstarter, but submissions ended up being slow in arriving, and we opted to extend our due date an additional month. Let’s take … Continue reading →

February was our Kickstarter, yet another exhausting wild ride. A lot of time (and ad funds) went towards this, and it’s reflected in a lot of our metrics. We also expanded to a new social media site to help build … Continue reading →

January saw the final steps towards launching this month’s Kickstarter, so some of the expenses reflect that. The Money Aspect Amounts in parentheses are losses/expenses. Web Resources: (-$67.06) Stories: (-$260.00) Art: (-$684.00) Advertising: (-$85.43) Processing Fees: (-$18.39) Printing: (-$21.59) Donations: … Continue reading →

December had some stress associated with it in terms of Mad Scientist Journal. We were open to submissions, which is always an increase in workload. We were getting out the Winter 2018 quarterly, which also has some workload associated with … Continue reading →

November was relatively quiet, with most of our effort going towards getting Winter 2018 out the door. Probably the biggest excitement, which bled over to December, were exceptional problems getting our proof copy of the quarterly. Pro-tip: make sure your … Continue reading →

October featured a few new things: We sold books at GeekGirl Con for the first time. We also did a different sort of promotion than we normally do. The Money Aspect Amounts in parentheses are losses/expenses. Hosting: (-$17.06) Stories: (-$75.00) … Continue reading →