• That Man Behind the Curtain: February 2019

    by  • March 28, 2019 • Man Behind the Curtain • 0 Comments

    Black cat behind a laptop monitor.

    Stormageddon is concerned about your productivity.

    February we Kickstarted our new anthology. It was the most tense campaign we’ve ever had, where we weren’t sure we’d fund even on the last day. But we did it, and met a stretch goal, and it was a relief. Right now we’re open to submissions. But today we’re here to talk about February.

     

    The Money Aspect

    Amounts in parentheses are losses/expenses.

    Web Resources: (-$17.06)
    Stories: (-$135.00)
    Art: (-$338.13)
    Advertising: (-$816.67)
    Processing Fees: (-$14.34)
    Donations: $76.71
    Online Book Sales: $41.07

    Total: (-$1,203.42)
    QTD: (-$1,888.12)
    YTD: (-$1,888.12)
    All Time: (-$38,071.69)

    As usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. (This does not apply to special content for quarterlies, which does not have a specific month associated with it.) Sales are for sales when they take place, not when they’re¬†actually paid out to me. Online book sales reflect the royalties given after the retailer takes their cut. Physical book sales represent gross income, not counting the cost of the physical book. Donations include Patreon, as well as other money sent to us outside of standard sales.

    With the Kickstarter came a huge spike in advertising costs, which theoretically is covered by part of the funds for the Kickstarter. Art costs include payment for the cover for Spring 2019.

    Submissions

    We were closed to submissions in February. Our all time acceptance rate is 34.7%.

    Followers

    Below is the social media following we had at the end of February.

    Patreon: 30 (+2)

    Facebook: 2,086 (+50)

    Twitter: 677 (+15)

    Tumblr: 348 (+1)

    Mailing List: 222 (+4)

    Instagram: 201 (+11)

    Traffic

    Last three months:

    February 2019: 1,018 visits, 801 users, 1,775 page views, peak day 61 visits.
    January 2019: 1,052 visits, 860 users, 1,634 page views, peak day 58 visits.
    December 2018: 1,269 visits, 970 users, 2,207 page views, peak day 77 visits.

    Last three Februarys:

    February 2018: 1,250 visits, 984 users, 2,134 page views, peak day 77 visits.
    February 2017: 908 visits, 724 users, 1,599 pages views, peak day of 156 visits.
    February 2016: 1,924 visits, 1,292 users, 2,820 page views, peak day was 144 visits.

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