That Man Behind the Curtain: January 2019

Banner image for I Didn't Break the Lamp

Will it fund? Will it not? We don’t know.

January was focused getting ready for our Kickstarter. Which ends the day this post goes live, February 28th. If you happen to catch this post before then, we’d love your support. Maybe we have funded by the time you read this. Maybe it fell through. We just won’t know. Either way, this month will have a spike in advertising costs.

But we’re here to talk about January.

The Money Aspect

Amounts in parentheses are losses/expenses.

Web Resources: (-$17.06)
Stories: (-$40.00)
Art: (-$275.00)
Advertising: (-$426.15)
Processing Fees: (-$20.46)
Printing: (-$94.18)
Donations: $117.01
Online Book Sales: $71.14

Total: (-$684.70)
QTD: (-$684.70)
YTD: (-$684.70)
All Time: (-$36,868.27)

As usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. (This does not apply to special content for quarterlies, which does not have a specific month associated with it.) Sales are for sales when they take place, not when they’re¬†actually paid out to me. Online book sales reflect the royalties given after the retailer takes their cut. Physical book sales represent gross income, not counting the cost of the physical book. Donations include Patreon, as well as other money sent to us outside of standard sales.

This month featured payment for the cover art for the quarterly as well as our continued increase in advertising. Still unsure how well this is helping overall.


We were closed to submissions in January. Our all time acceptance rate is 34.7%.


Below is the social media following we had at the end of January.

Patreon: 28 (+1)

Facebook: 2,086 (+0)

Twitter: 662 (+7)

Tumblr: 347 (+2)

Mailing List: 218 (+6)

Instagram: 190 (+31)


Last three months:

January 2019: 1,052 visits, 860 users, 1,634 page views, peak day 58 visits.
December 2018: 1,269 visits, 970 users, 2,207 page views, peak day 77 visits.
November 2018: 1,012 visits, 813 users, 1,481 page views, peak day 58 visits.

Last three Januarys:

January 2018: 1,650 visits, 1,251 users, 2,534 page views, peak day 83 visits.
January 2017: 867 visits, 662 users, 1,537 pages views, peak day of 53 visits.
January 2016: 1,790 visits, 1,115 users, 3,470 page views, peak day was 112 visits.

Follow us online:
This entry was posted in Man Behind the Curtain and tagged , , , . Bookmark the permalink.