That Man Behind the Curtain: November 2018

Krampus
Have a campy, trampy Krampus. He’s the best thing of the year.

November was a relatively quiet month as we shipped out the last of the backer rewards from our Kickstarter and working to get our Winter 2019 quarterly together.  Continue reading for a look at how this all shook out.

The Money Aspect

Amounts in parentheses are losses/expenses.
Web Resources: (-$17.06)
Stories: (-$100.00)
Art: (-$340.53)
Advertising: (-$369.93)
Processing Fees: (-$16.56)
Printing: (-$86.26)
Shipping: (-$82.94)
Donations: $133.30
Online Book Sales: $38.29

Total: (-$841.69)
QTD: (-$2,572.04)
YTD: (-$11,928.44)
All Time: (-$35,666.37)

As usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. (This does not apply to special content for quarterlies, which does not have a specific month associated with it.) Sales are for sales when they take place, not when they’re actually paid out to me. Online book sales reflect the royalties given after the retailer takes their cut. Physical book sales represent gross income, not counting the cost of the physical book. Donations include Patreon, as well as other money sent to us outside of standard sales.

We had some last dregs of expenses for fulfilling Kickstarter rewards. Otherwise the big bump in costs comes from paying for the cover art for our Winter 2019 quarterly.

Submissions

We were closed to submissions in November. Our all time acceptance rate remains 35.1%.

Followers

Below is the social media following we had at the end of October.

Patreon: 28 (+0)

Facebook: 2,081 (+0)

Twitter: 641 (+1)

Tumblr: 336 (+3)

Mailing List: 204 (+15)

Instagram: 160 (+0)

Traffic

Last three months:

November 2018: 1,012 visits, 813 users, 1,481 page views, peak day 58 visits.
October 2018: 1,060 visits, 874 users, 1,627 page views, peak day 62 visits.
September 2018: 1,073 visits, 870 users, 1,782 page views, peak day 66 visits.

Last three Novembers:

November 2017: 1,491 visits, 1,137 users, 2,108 pages views, peak day of 121 visits.
November 2016: 949 visits, 701 users, 1,475 page views, peak day of 69 visits.
November 2015:  798 visits, 448 users, 1,232 page views, peak day of 49.

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