• That Man Behind the Curtain: October 2018

    by  • November 27, 2018 • Man Behind the Curtain • 0 Comments

    Picture of knocked over table plus cat.

    We’d joked one night about how the cats were too small to flip tables. This was their response the next day.

    October was a busy month full of accomplishments. We had GeekGirl Con and fulfilled most of our Kickstarter rewards. Great rewards, but also some big costs. How many, you might ask? Read on, dear reader person.

    The Money Aspect

    Amounts in parentheses are losses/expenses.
    Web Resources: (-$17.06)
    Stories: (-$80.00)
    Art: (-$200.00)
    Advertising: (-$275.48)
    Processing Fees: (-$11.08)
    Printing: (-$1,595.05)
    Donations: $76.71
    Print Book Sales: $371.00
    Online Book Sales: $150.61

    Total: (-$1,580.35)
    QTD: (-$1,580.35)
    YTD: (-$10,936.75)
    All Time: (-$34,674.68)

    As usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. (This does not apply to special content for quarterlies, which does not have a specific month associated with it.) Sales are for sales when they take place, not when they’re¬†actually paid out to me. Online book sales reflect the royalties given after the retailer takes their cut. Physical book sales represent gross income, not counting the cost of the physical book. Donations include Patreon, as well as other money sent to us outside of standard sales.

    GeekGirlCon straddled September/October, so we opted to list the sales from that weekend in October. This was probably our best sales of the year, including a huge spike on online book sales as well.

    On the downside, this was also the big push to fulfill Kickstarter orders, so we spent a ton of money shipping books out.

    We’ve also seen a small amount of drop in our Patreon supporters. We’d seen a surge in the wake of our Kickstarter, as we tried to emphasize that people who backed both the Kickstarter and the Patreon could get extra stuff. But the last couple months have seen a drop in Patreon pledges.

    Submissions

    We were closed to submissions in October. Our all time acceptance rate remains 35.1%.

    Followers

    Below is the social media following we had at the end of October.

    Patreon: 28 (+1)

    Facebook: 2,081 (+38)

    Twitter: 640 (+15)

    Tumblr: 333 (+5)

    Mailing List: 189 (+14)

    Instagram: 160 (+8)

    Traffic

    Last three months:

    October 2018: 1,060 visits, 874 users, 1,627 page views, peak day 62 visits.
    September 2018: 1,073 visits, 870 users, 1,782 page views, peak day 66 visits.
    August 2018: 1,121 visits, 861 users, 1,669 page views, peak day 58 visits.

    Last three Septembers:

    October 2017: 1,408 visits, 1,134 users, 2,179 pages views, peak day of 107 visits.
    October 2016: 769 visits, 581 users, 1,307 page views, peak day of 65 visits.
    October 2015:  781 visits, 502 users, 1,461 page views, peak day of 57.

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