That Man Behind the Curtain: September 2018

Frosty morning in St. Louis, Missouri.

Frosty morning in Kansas City, Missouri, as co-editor Dawn and her family prepares to go on a cross-state bike adventure.

Soon we’ll be at GeekGirlCon! We pushed out SIX new books in preparation for this, including Mad Scientist Journal: Autumn 2018 and our newest anthology Battling in All Her Finery: Historical Accounts of Otherworldly Women Leaders. Let’s look at last month’s numbers to see how progress went with all of the activity.

The Money Aspect

Amounts in parentheses are losses/expenses.
Web Resources: (-$17.06)
Stories: (-$70.00)
Art: (-$510.00)
Advertising: (-$249.00)
Processing Fees: (-$15.57)
Printing: (-$454.38)
Donations: $117.08
Online Book Sales: $26.27

Total: (-$1,172.66)
QTD: (-$5,168.74)
YTD: (-$9,356.40)
All Time: (-$33,094.33)

As usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. (This does not apply to special content for quarterlies, which does not have a specific month associated with it.) Sales are for sales when they take place, not when they’re actually paid out to me. Online book sales reflect the royalties given after the retailer takes their cut. Physical book sales represent gross income, not counting the cost of the physical book. Donations include Patreon, as well as other money sent to us outside of standard sales.

Our big expense last month was printing books. We did a huge order of books for the convention. These numbers only represent the MSJ related books we purchased, and not other books purchased in anticipation of the convention. We also had books printed to fulfill Kickstarter orders, but those will be listed in next month’s report for extenuating reasons.


We were open to submissions in September. We received 69 submissions, of which we accepted 12 (17.4%). Our all time acceptance rate is 35.1%.


Below is the social media following we had at the end of September. Of random note, Google+ is going away. It never really took off, and apparently an internal data breach “forced Google’s hand.” I’ll leave the number in here for reference this month but will remove it next month.

Patreon: 27 (-2)

Facebook: 2,043 (+38)

Twitter: 625 (+7)

Tumblr: 328 (+5)

Mailing List: 175 (+8)

Google+: 64 (+0)

Instagram: 152 (+7)


Last three months:

September 2018: 1,073 visits, 870 users, 1,782 page views, peak day 66 visits.
August 2018: 1,121 visits, 861 users, 1,669 page views, peak day 58 visits.
July 2018: 1,297 visits, 964 users, 1,953 page views, peak day 90 visits.

Last three Septembers:

September 2017: 1,666 visits, 1,266 users, 2,841 pages views, peak day of 135 visits.
September 2016: 997 visits, 764 users, 1,848 page views, peak day of 67 visits.
September 2015: 1,057 visits, 744 users, 2,506, peak day of 89 visits.


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