That Man Behind the Curtain: May 2017

Dawn @ Capital Indie Book Con 2

Dawn at Capital Indie Book Con 2

May was about finalizing story selections for Utter Fabrication. A lot of payments went out related to that.

The Money Aspect

Amounts in parentheses are losses/expenses.
Hosting: ($17.06)
Stories: ($2,189.00)
Art: ($224.96)
Advertising: ($40.00)
Processing Fees: ($52.58)
Printing: ($25.02)
Donations: $43.71
Ad Revenue: $0.75
Physical Sales: $44.80
Online Book Sales: $37.72

Total: ($2,459.36)
QTD: ($3,021.61)
YTD: $52.72
All Time: ($19,972.75)

As usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. (This does not apply to special content for quarterlies, which does not have a specific month associated with it.) Sales are for sales when they take place, not when they’re actually paid out to me. Online book sales reflect the royalties given after the retailer takes their cut. Physical book sales represent gross income, not counting the cost of the physical book.


We were closed to submissions in May. Our all time acceptance rate is 38.7%.


At the end of May, we had:

Facebook: 1,617 (-13)

Twitter: 537 (+9)

Google+: 63 (+0)

Tumblr: 229 (+1)

Mailing List: 77 (+2)

Patreon: 14 (+0)


In May, we had a staggering 1,071 visits. A drop off of our previous gonzo traffic, but not as much. 744 users and 1,878 page views. Our peak day was 70 visits.

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