February was spent plugging our next anthology Kickstarter. (And we’re now open to anthology submissions.) This meant a spike in advertising costs last month.
The Money Aspect
Amounts in parentheses are losses/expenses.
Processing Fees: ($10.23)
Ad Revenue: $0.48
Online Book Sales: $8.88
Physical Books Sales: $87.00
All Time: ($20,331.93)
As usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. (This does not apply to special content, which does not have a specific month associated with it.) Sales are for sales when they take place, not when it’s actually paid out to me.
The advertising is due to the heavy push for the Kickstarter. It was a little touch and go with the funding, so advertising got a bit heavier as the month dragged on. We haven’t seen online sales this low since 2014. I can only assume that it is related to the heavy push for the Kickstarter.
We were closed to submissions in February. All time acceptance rate is 44.2%.
One of the unplanned (though unsurprising) side-effects of the push for the Kickstarter is that most of our social following spiked significantly. (Basically everything except Google+.) Most months we maybe pick up 2 or 3 new followers. At the end of February, we stood at:
Facebook: 1,589 (+166)
Twitter: 509 (+18)
Google+: 63 (+0)
Tumblr: 215 (+18)
Mailing List: 73 (+7)
Patreon: 14 (+2)
In February, we had 908 visits with 724 users and 1,599 page views. Our peak day was 156 visits.