That Man Behind the Curtain: September 2015

This is what we live with at our apartment.

This is what we live with at our apartment complex.

Sorry for the delay in posting this. We wanted to finish the slush for classifieds before posting this, since some of the submission period was in September. Here are some numbers.

The Money Aspect

Amounts in parentheses are losses/expenses.

Hosting: ($17.06)
Stories: ($105.00)
Art: ($395.98)
Advertising: ($20.00)
Processing Fees: ($28.88)
Printing: ($1,236.43)
Shipping: ($358.54)
Donations: $94.20
Ad Revenue: $0.48
Book Sales: $115.78
Total: ($4,113.32)
QTD: ($4,949.89)
YTD: ($10,142.63)
All Time: ($37,011.46)

As per usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. (This does not apply to special content which does not have a specific month associated with it.) Sales are for sales when they take place, not when it’s actually paid out to me. I also cover Paypal expenses when paying authors and artists as best I can. Paypal has made it more difficult, so I’m not as capable of covering international fees.

With the launch of Selfies, sales have increased. On the other hand, printing and shipping out all of the books to backers meant a spike in expenses for the month. The cost is mostly covered by Kickstarter income, but international shipping costs were higher than we budgeted for. Lesson learned for next time.

Submissions

September saw 34 submissions, of which 4 were classified ads. Of the regular submissions, we accepted 16 (53%). We also accepted all of the classifieds, which makes the overall acceptance percentage 58.8%. All time acceptance rate is 48.20%.

Followers

Number of followers in social media as of the end of last month. I’m still planning on doing a giveaway to celebrate crossing a thousand Facebook followers, but haven’t had time to set it up.

Facebook: 1,016 (+15)
Twitter: 408 (+12)
Google+: 59 (+0)
Tumblr: 112 (+2)
Mailing List: 44 (+3)
Patreon: 10 (+1)

Traffic

Our traffic was back down in September. We had a total of 1,057 visits. Our traffic consisted of 744 users and 2,506 page views. Our highest day of traffic was 89. I should start calling this trafficmancy, because I don’t know what to make of our traffic sometimes.

This month’s search engine term is “mississippi crossroads at midnight.” And quilt patterns are back. Yay!

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