That Man Behind the Curtain: January 2014

This week is crazy with the launch of our first Kickstarter. But we’re taking the time to give you the numbers for January.

The Money Aspect

Amounts in parentheses are losses/expenses.

Hosting: ($17.06)
Stories: ($80.00)
Art: ($360.34)
Advertising: ($40.00)
Paypal Fees: ($7.60)
Donations: $20.00
Ad Revenue: $0.42
Book Sales: $4.08
Total: ($480.50)
QTD: ($480.50)
YTD: ($480.50)
All Time: ($7,993.07)

As per usual, I try to list costs for art and stories under the month that the stories run on the site rather than when I pay them. I also cover Paypal expenses when paying authors and artists. Last month was extra expensive for art as we paid for more design work related to our Kickstartered book, That Ain’t Right: Historical Accounts of the Miskatonic Valley. We were pleasantly surprised to see that someone donated money to us.



In January we received 11 submissions, of which we accepted 4. That’s 36.4% for the month. Our all-time acceptance rate is 55.06%.

This gives us enough content for the site through mid-May.


Traffic increased in January. We had a total of 955 visits, up from December’s. Our traffic consisted of 645 unique visitors and 1,972 page views. Our highest daily traffic was 90 on the 31st, the day we announced our special call for submissions.

January’s search engine term of the month is “if you are a mad scientist explain your invention -speech”. Because there was also “if you are a mad scientist explain your invention” that happened earlier same day. This unknown person found our site looking for the basic search, but then refined the search to exclude the word “speech.” And still ended up at our site again. I like to think there’s a story behind it.

That’s all for this month. Back to the Kickstarter mines for me.

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